Our study offers a procedure for analysing sociotechnical imaginaries, taking into account a broad context including, inter alia, analysis of regulatory documents, research funding directions, as well as colloquial and expert perceptions associated with a given technology in specific social groups targeted by the implemented product. In practice, companies offering new technologies using our Innovative Model will be able to theoretically model its reception in a given society before its implementation. Our model will allow entrepreneurs to objectively estimate the chances of success of the implementation of new technologies in given social groups and to identify social uncertainties and concerns. Consequently, companies will be able to address their product to a specific audience precisely and adjust the narrative, or marketing strategy, to prevent social unrest and build a positive perception of their product. 

Drawing on STS, sociology, narrative science, discourse analysis and public policy studies, we proposed a research procedure and tools for its implementation in the field of the energy transition. We tested this procedure by studying the SI of the energy transition in Poland and the dimension of shaping new imaginaries in the area of educational digital games (international context). Currently, the model and adapted tools are being tested concerning energy transition in China and Taiwan. Analysis in the area of vaccine research is planned (so far, the material has been collected in 7 countries). 

The Capturing Invisible methodology is a sophisticated and innovative study that involves in-depth analysis of a variety of textual and financial materials (such as documents, publications, regulations and science funding), visual materials (such as photographs, images) and data collected through interviews with people, taking into account their cultural context and positions. The aim of this study is to gain a comprehensive understanding of social perceptions of a particular phenomenon, such as a technology, product or policy, which can have a significant impact on its social acceptance or lack thereof. These perceptions, although often unconscious, have a profound effect on people's actions and beliefs - as confirmed by our research and the reference implementation carried out for InPost. 

Such perceptions tend to be persistent, and can become dominant or remain at odds with generally accepted norms through state institutions, powerful market actors or influential public opinion institutions. Often, conflicting imaginaries that emerge in niches lead to social change by shaping new expectations.

In some cases, these imaginaries can also lead to non-obvious associations with other phenomena, influencing their public perception (e.g. linking vaccines with conspiracy theories about surveillance chips). The Capturing Invisible methodology makes it possible to identify and understand these subtle, often overlooked factors, enabling more effective management and co-production of the innovation process at the interface of policy, business and technology.  

The research in its modelled form includes diagnostic workshops, analysis of regulatory and financial documents, press and pop culture material, expert interviews and other thematic background data (e.g. which related technologies have been most frequently funded and by whom). Once the data analysis is complete, we organise a workshop to explain the findings and discuss their practical application using facilitation techniques. This service is provided in the strictest confidence.

The Capturing Invisible method plays a key role in improving stakeholder engagement in STEM science projects, particularly in the context of socio-technical change and innovation. Our method facilitates a transdisciplinary approach that goes beyond traditional notions of 'social acceptability' by actively engaging stakeholders throughout the research and technology development process - at all stages. By recognising dominant and niche socio-technical imaginaries, the method enables a comprehensive analysis of policy objectives, scientific practices and societal perceptions. This fundamental understanding serves as a basis for identifying and addressing barriers, be they technological, social, legal or administrative, and paves the way for effective implementation strategies.

The methodology unfolds in three main phases: identification, analysis and engagement. First, it delves deep into the social fabric, carefully examining policy frameworks, cultural narratives and stakeholder dynamics to uncover implicit assumptions and desires. Through this process, stakeholders are categorised and mapped according to their interests and influence, enabling tailored engagement strategies that foster collaboration and knowledge sharing. In addition, the method uses innovative tools such as virtual reality simulations and physical modelling to enrich stakeholder discussions, providing immersive experiences that stimulate the imagination and facilitate the exploration of potential challenges and opportunities. Ultimately, by integrating stakeholder perspectives into the research and development journey, the Capturing Invisible method not only enhances the societal relevance of scientific endeavours, but also fosters a collaborative ethos conducive to meaningful socio-technical change.